Tour Services

Event & Tour Services What's included?
Spotlights Travel Package: Leave the planning to us
For Purchase
 
Spotlights Social Media Package: Innovate your online marketing
For Purchase
 
Spotlights MeetUp: search & schedule meetings with top candidates
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Spotlights Event Marketing: We promote for you
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Spotlights Comprehensive University Profile: Year round visibility
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Spotlights University PowerPoint Presentation: Promote yourself
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Spotlights Pre and Post Event Registration Data
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Spotlights Event Registration Data & Demographics Report
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Spotlights University Dashboard: Track your success
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Spotlights Scanner: Instantly capture contact info
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Spotlights Tour Members Website: Extensive event background info
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Event Formats    
Spotlights Individual School Presentations - part of conference format
For Purchase
 
Spotlights Participation in Panel Presentations - part of conference format
X
 
Spotlights MBA Fair - part of conference format
X
 
Spotlights Open House Conference
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Spotlights Round Table Workshops
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Spotlights Networking Receptions
X
 
Spotlights Professional Activities: Application Workshops, Briefings
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Spotlights Cultural Activities
For Purchase
 




Travel Package

We take care of you from the moment you arrive in the first city on the Tour!

Remove the stress and hassle of travel planning by selecting one of our popular Travel Packages throughout many of our regional recruiting tours. This gives you the benefit of our group rates with hotels, airlines, and affordable airport transfers by traveling with the rest of the group on safe and air-conditioned buses. You can rely on our experienced staff to make all of your travel arrangements so you can focus your time on connecting with candidates. Not only will you be able to focus on applicant outreach, but you also have the opportunity to travel and connect with your colleagues in the industry.

Travel Packages Include:

  • Airfare from the first city to the last city within the travel package you select
  • Single room accommodations in 4-5 star hotels with full breakfast and internet included
  • Airport transfers during group travel, including airport taxes where applicable
  • Professional tour leaders who travel with the group from city to city.

    Travel packages must be purchased as offered — no cities can be dropped from or added to a package. Travel packages can be split among more than one traveler, however there are no refunds for unused airline segments or hotel nights and any additional costs incurred as a result must be absorbed by the business school. See available Travel Packages.

    Please note: If your school imposes any travel restrictions on the cities within our published travel packages, please contact to request a customized travel package (the restriction must be sent to us in writing).

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Social Media Package
What do you get?

 

 

The MBA Tour Social Media Platforms

11,700+ 14% growth in 2011
3,200+ 57% growth in 2011
9,377 video views in 2011
Blog - Promoted to 60,000+ database & social media platforms

<emtpy> Targeted Exposure: 12 months of targeted exposure through our established and popular social media channels

Professional Training: Expert support through live webinars and online resources

Content Creation: Development of unique & compelling content that gives greater long-term exposure when compared to a print ad or an online campaign of equal cost.

What's Included in the package:
Introduction & Advanced Social Media Training
2 live Webinars and On-Demand sessions

Sessions will cover how to effectively utilize The MBA Tour social media package opportunities and provide further training on how to listen to, connect with, influence and keep the attention of your audience by leveraging key social media tools. Training will cover Facebook, Twitter, Google+ and Blogging. Sessions taught by social media experts, On-Q Communications, managers of The MBA Tour social media platforms.
  • Webinar 1: June 2012: Social Media Package Introduction - How to leverage the package benefits.
  • Webinar 2: December 2012: Taking it to the Next Level - Social media is constantly evolving, this webinar focuses on keeping you up to date with changes, new platforms, trends, and best practices for the fast changing marketing medium.
  • On Demand Sessions cover advanced Twitter, Facebook and Google+. The training sessions will be made available to all participating schools throughout the year.

Pre-Tour Virtual Panels 2 Panels

We will use video conferencing to film a virtual panel prior to each regional tour, 1 panel per tour. Topics will focus on pre-event preparation and region specific questions for candidates attending the events. The virtual panels will be 3-4 weeks before each tour and will be promoted on the tour’s website event pages as a preparation resource for attendees. This is a great opportunity for registrants to become familiar with your school and hear your advice before meeting you in person at the events. A school can participate in up to 2 virtual panels that coincide with tour participation.

Hangout with an Alum – 1 Min MBA Video Series 5 Video Clips

We will use video conferencing to interview and film an alum (or current student) about his or her school experience. We will ask 5 different questions about the alumni’s background, academic experience and future applicant advice. We will provide full support for scripting, production, and promotion of videos through YouTube, Twitter, Facebook, Google+, and blogging. Business schools approve final content in interviews.

View 2011's Admissions Advice 1 Minute MBA series

Feature on The MBA Tour Blog: “Q&A: Meet the Admissions Team” 1 Article

We provide your school with interview questions about your program and student life. The blog showcases your school’s culture and highlights student experiences. We format the questions in a blog column that’s quick and easy to read for today’s fast-paced internet user. We will promote the blog post through Twitter, Facebook, and Google+.

Social Media School Spotlight Campaign 2 Week Feature

Facebook News Feed Feature: Your program will be featured at the top of The MBA Tour Facebook page for 2 weeks. Your program’s featured status will be supported by updates to our audience of 15,000+ on Twitter, Facebook and Google+.

Facebook Business School Tab: Your school is included on our featured program business school tab (and on our all MBA programs tab) year-round where Facebook fans can browse and research programs that travel with The MBA Tour. Your program is featured at the top of the page for 2 weeks.
All Social Media package content provided by business schools is subject to approval by The MBA Tour.

Price: USD 2,750 for 12 months sign up
Compare this to static print or web banner advertising.


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MeetUp
Bonus for 2012 Clients! Free of charge for all participating business schools

The MBA Tour can help you find and meet up with top prospects before or after our events!   With MeetUp, we provide a customized list of pre-qualified students registered for an event, then enable you to schedule meetings with students YOU choose. 


How it works:

Step 1: The MBA Tour collects information from prospective students who pre-register for our events

  • MBA candidates provide their preferred program type and location, years of experience, GMAT score (if taken), and 5 top preferences for choosing an MBA program
  • They are encouraged to upload their Resume (optional)
  • Prospects also select schools they would like to meet (if available)

Step 2: The MBA Tour will provide schools with a prioritized list of students based on individual school criteria. Criteria are determined from the school’s profile posted on The MBA Tour’s website

  • Prospects who upload their resume will be shown first
  • The more criteria for which the prospect qualifies, the higher the prospect will be on a school’s list
  • Prospective students who choose a school’s program will be highlighted
  • This will be available through our Meetup Resource center and available only to schools that register for MeetUp

Step 3: Schools review the candidates and choose with whom they would like to meet
Schools can:

  • Keep track of prospects they have viewed
  • Rate and sort the candidates  
  • Create custom sort criteria
  • Choose prospects to meet
  • Mark those who are not of interest

Step 4: Set up a meeting with targeted prospective students through The MBA Tour’s scheduling system

  • Representatives can plan meetings, invite students and manage their individual schedules
  • They can also send appointments to their Outlook calendar
  • Steps for creating the meetings include
    • Create meeting time slots
    • Choose students to meet before or after an event
    • Add each to a specific time slot, you can meet with multiple students at one time
    • An auto email invitation is sent to chosen students
    • If student accepts,  the meeting time will be set and scheduled
    • Meetings can be copied to Outlook or downloaded to excel
    • Note: no location is provided by The MBA Tour for these meetings, Schools will need to secure their own meeting space at a convenient time before or after the event

Step 5: Return often to MeetUp center to

  • View new matches
  • Review resumes
  • Send invitations


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Event Marketing

To ensure successful attendence of high quality candidates at our events we promote the event through multiple comprehensive channels: print & online media, educational test prep and consulting companies, MBA Resource networks and non-profits and social media outreach.

We notify Business Schools when there are opportunities to be included in editorial, PR, or print content. If you have questions about marketing, please contact us.


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Comprehensive University Profile

All information filled out in your university profile is used in the research and compare schools tool on our website. See Profiles.

To edit your University Profile:
1. Login with your university username
2. Click on “Edit University Profile"


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University Powerpoint Presentation

Presentation is posted on university profile page. School must provide PDF to The MBA Tour: contact us
See University Profiles for examples of ppt.


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Event Pre and Post Registration Data

Registration data and contacts available for download and outreach 30 days before events and within 3 days or sooner after event. All participating universities can send 1 email before and 1 email after an event and unlimted emails to scanned contacts.

Data EXCLUDES on average 8-12% of registants who OPT-OUT of receiving business school emails. EXCEPTION, if registrant is scanned by a school, the contact info will be in school scan downloads, but not on the general registration download.

To download registration data:
1. Login with your university username
2. Click on “Select Student Registration Data”


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Event Registration Data & Demographics Report

Before and after an event The MBA Tour provides a comprehensive report to help schools better assess the event registration demographics. The report includes candidate data on average work experience, average age, GMAT test taking, educational background, and professional background among other data.

To view reports:
1. Login with your university username
2. Click on “Pre-registration Profile Reports”


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University Dashboard

University DASHBOARD is an exclusive service that enables you to track your event performance by showing the results of each event you attended.

  • Total event registration and attendance
  • Candidates that plan to apply to your program
  • Candidates you met (scanned) at the event
  • School Presentation attendance
  • and more!

To view your dashboard:
1. Login with your university username
2. Click on "University Dashboard"


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Scanners

The MBA Tour provides a scanner to each participating business school to instantly capture candidate contact info at events and eliminate extra office work. After an event schools can download the registration and contact data of scanned attendees usually within 24 hours and no later than 3 days.

To download scaned attendee data:
1. Login with your university username
2. Click on “Select Student Registration Data” and select option for scanned attendees only


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Tour Members Website

Get access to extensive background information on our regional tour member's web sites. Includes information about the events and tour: hotels, visa info, preparation checklists, shipping info and the tour itinerary in addition to cultural information to help you prepare for international travel.

To see your Tour Members page:
1. Login with your university username
2. Click on “Tour Members Website"


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Individual School Presentations

Admissions representatives regard the presentations as one of our most useful event formats. The presentations are an opportunity to showcase your unique program aspects to a group of prospective students. You have 30-35 minutes in a private room to highlight the features of your program. Typically there are three to six other universities presenting in concurrent sessions. Individual School Presentations are now offered at all events except Round Table Workshops & Middle East private events.

What the event attendees said...

Chicago event attendee, “I thought the individual school presentations were great. Not only did I gather an abundance of information about the schools, but I also got a taste of the culture from the admissions personnel and by observing the types and number of prospective students who attended each school's presentation.”

Atlanta event attendee, “It was a great opportunity for me to learn the specialty of each school from the individual school presentation. The back to back sessions enable me to easily make comparisons among schools.”

Price: USD 500

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Panel Presentations

Panel Presentations are 30-45 minute sessions that cover valuable business school admissions topics and answer a wide range of MBA applicant questions. Schools have the opportunity to participate on the panels and share topic advice with a large group of prospective students. Any participating admissions representative can be a panelist; spots are first come first served.

Topics in the past include:
“How Admission Decisions are Made”
“Managing Your MBA Career Search”
"Financing your MBA"

What the event attendees said...

Chicago attendee, “Prior to attending the MBA Tour, I was slightly intimidated about going back to school to get my MBA full time, however, after sitting through the admission process panel presentation and meeting with schools reps face to face, I now feel excited and much more empowered.”

Hyderabad attendee, “…the panel discussions that talked about MBA admissions and career search in general, clarified a lot of the simpler questions that an MBA aspirant has in mind.”

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MBA Fair

The Fair is strategically placed at the end of our MBA conferences. This allows candidates to first gather information from the Individual School Presentations and Panel Presentations in order to prepare for speaking one-on-one with you at the fair. At the MBA Fair you and your alumni have the opportunity to meet with a large number of applicants in a short period of time. Maximum of 4 people may represent a school at a table during the open fair.

What the event attendees said...

Mumbai attendee, “ [It] is a golden opportunity to interact with school representatives and alumni alike. It gives lot of insight about the admission process thus opening up the minds of students and allaying many misconceptions that students might have.”

Atlanta attendee, “I was able to speak one on one with admissions representatives to see if their program was a good fit for me. The fair also allowed me to compare multiple programs with each other at once to determine which programs warranted a school visit for more information.”

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Open House Conference

(2012 Houston only) This format will leverage our information intensive panels and individual school presentations and combine them with an open house instead of a fair. The open house will group schools into breakout rooms to facilitate better interaction among representatives and candidates. The MBA Tour will assign schools in groups that our market research shows will facilitate more visits from candidates. The open house format will help with better information exchange among school representatives, alumni and prospective students. The MBA Tour will also serve light snacks and refreshments during the open house portion of the event.

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Round Table Workshops

Round Table Workshops are highly personalized and interactive; they represent the most unique MBA Tour event format. These events accommodate a select and focused group of highly qualified applicants and a small number of business schools to maximize interaction. Candidates sit at a table of five to ten people. You will spend 10 to 15 minutes interacting with candidates and then rotate to present at the next table. You therefore have the opportunity to speak to every candidate at the event, maximizing outreach in a short period of time.

What the event attendees said...

San Francisco attendee,“The roundtable discussions allowed me to hear from schools that I otherwise would not have. In a different setting I would only have talked to the reps from the schools I had short-listed. Because of the roundtable, I will be applying to a school that I had not considered.”

Frankfurt attendee, “Everyone was able to get the attention of school representatives. It helped me to discard one choice that I had made and to discover another one which I did not consider before.”

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Networking Receptions

In many cities we offer a reception for you and your alumni at the conclusion of the MBA conference. This is an opportunity to network with colleagues and reconnect with alumni.


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Professional Activities

All Professional Options are included in the event price. The MBA Tour organizes additional activities to help maximize your time in each country:

  • Additional applicant workshops for you to meet candidates outside the main conference and network with local partners.
  • Country Briefings by local MBA industry experts to help you understand and prepare for meeting with local applicants.
  • Company visits and HR networking sessions to help you connect with the local MBA job market.


In 2012, these events are free for all schools participating in the events (previously only free for Travel Package Members).


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Cultural Activities

In certain cities The MBA Tour organizes group dinners, visits to tourist attractions or day trips to enhance the cultural experience while traveling.

USD: TBD on activity


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