Tour Services

Event & Tour Services What's included?
Spotlights Travel Package: Leave the planning to us
Purchase
 
Spotlights Event Marketing: We promote for you
X
 
Spotlights Comprehensive University Profile: Year round visibility
X
 
Spotlights University PowerPoint Presentation: Promote yourself
X
 
Spotlights Pre and Post Event Registration Data
X
 
Spotlights Event Registration Data & Demographics Report
X
 
Spotlights University Dashboard: Track your success
X
 
Spotlights Scanner: Instantly capture contact info
X
 
Spotlights Tour Members Website: Extensive event background info
X
 
Spotlights Social Media Package: Helping you innovate your marketing
Purchase
 
Spotlights MBA Spotlight: Lead generation tool
Purchase
 
     
Event Formats    
Spotlights Individual School Presentations - part of conference format
Purchase
 
Spotlights Participation in Panel Presentations - part of conference format
X
 
Spotlights Open Fair Table - part of conference format
X
 
Spotlights Round Table Workshops
X
 
Spotlights Networking Receptions
X
 
Spotlights Professional Activities
Free with Travel Package
 
Spotlights Cultural Activities
Purchase
 




Travel Package

Our travel packages include:

  • Airfare from the first to last city on tour,
  • Single room accommodations in 4-5 star hotels with breakfast
  • Airport transfers during group travel, airport departure taxes
  • Free participation in all professional activities (MBA market briefings prior to events in
    select cities, additional candidate workshops with partner organizations and other MBA
    networking opportunities)
  • Professional tour leaders who travel with the group from city to city. ( Does not include travel to the first city or home from the last city).

    Travel packages must be purchased as offered — no cities can be dropped from or added to a package. Travel packages can be split among more than one traveler, however there are no refunds for unused airline segments or hotel nights and any additional costs incurred as a result must be absorbed by the business school.See available Travel Packages.

    Please note: If your school imposes any travel restrictions on the cities within our published travel packages, please contact to request a customized travel package (the restriction must be sent to us in writing).

    top

<emtpy>

Event Marketing

To ensure successful attendence of high quality candidates at our events we promote the event through multiple comprehensive channels: print & online media, educational test prep and consulting companies, MBA Resource networks and non-profits and social media outreach.

We notify Business Schools when there are opportunities to be included in editorial, PR, or print content. If you have questions about marketing, please contact us.


top


Comprehensive University Profile

All information filled out in your university profile is used in the research and compare schools tool on our website. See Profiles.

To edit your University Profile:
1. Login with your university username
2. Click on “Edit University Profile"


top


University Powerpoint Presentation

Presentation is posted on university profile page. School must provide PDF to The MBA Tour: contact us
See University Profiles for examples of ppt.


top


Event Pre and Post Registration Data

Registration data and contacts available for download and outreach 90 days before events and within 3 days or sooner after event. All participating universities can send 1 email before and 1 email after an event and unlimted emails to scanned contacts.

Data EXCLUDES on average 4-8% of registants who OPT-OUT of receiving business school emails. EXCEPTION, if registrant scanned by a school, the contact info will be in school scan downloads, but not general registration download.

To download registration data:
1. Login with your university username
2. Click on “Select Student Registration Data”


top


<emtpy>

Event Registration Data & Demographics Report

Before and after an event The MBA Tour provides a comprehensive report to help schools better assess the event registration demographics. The report includes candidate data on average work experience, median age, GMAT test taking, educational background, and professional background among other data.

To view reports:
1. Login with your university username
2. Click on “Pre-registration Profile Reports”


top

 


<emtpy>

University Dashboard

The dashboard helps you track your success at events by giving you statistics on event registration and attendance, school scans, people that plan to apply to your program, and school presentation attendance. Use dashboard data for reporting registration numbers to your school.

To view your dashboard:
1. Login with your university username
2. Click on "University Dashboard"


top


<emtpy>

Scanners

The MBA Tour provides a scanner to each participating business school to instantly capture candidate contact info at events and eliminate extra office work. After an event schools can download the registration and contact data of scanned attendees usually within 24 hours and no later than 3 days.

To download scaned attendee data:
1. Login with your university username
2. Click on “Select Student Registration Data” and select option for scanned attendees only


top


<emtpy>

Tour Members Website

Get access to extensive background information on our regional tour member's web sites. Includes information about the events and tour: hotels, visa info, preparation checklists, shipping info and the tour itinerary in addition to cultural information to help you prepare for international travel.

To see your Tour Members page:
1. Login with your university username
2. Click on “Tour Members Website"


top


<emtpy>

Social Media Package

Get 12 months of targeted exposure through our social media platforms plus professional training to broaden your social media expertise!
Creates buzz before your events
Goes beyond by promoting your brand globally

What's Included in the package:
Social Media Training
  • Learn from the experts, On-Q Communications, managers of The MBA Tour social media platforms.
  • Two 1 hr. telephone conference training sessions (June 15 & Dec 6 2011).
  • Learn how to effectively utilize the social media package opportunities and how to listen to, connect with, influence and keep the attention of your audience by leveraging the key social media tools. Training covers areas of Facebook, Twitter, LinkedIn and Blogging. Any number of people from your business school may participate in the sessions. See sample of On-Q coursework.
Facebook Business School Tab
  • More exposure! Year round inclusion in business school tab
  • Banner ad at page top for 1 month, audience 10,000+
Facebook Posts & Tweets Campaign
  • Help you create newsworth messaging that promotes awareness about your MBA to our social media groups
  • Posts and Tweets by MBA Tour near events PLUS opportunities for school to continue conversation and post, audience 12,000+
Blog Post
  • Create conversation, Blog!
  • 1 blog post promoted to social media and our database 75,000+
  • The MBA Tour can provide topic suggestions and copy writer assistance upon request.
Video Resource Center
  • Featured in NEW online video resource center, library of admissions advice
  • Buzz creating "1 Minute Admissions" series, 5 clips

Additional Website Promotion
  • Web banner on event pages, all your school's participating eventsWeb
  • banner featured on blog page for 12 months
  • 220,000 unique visitors per year
All Social Media package content provided by business schools is subject to approval by The MBA Tour.

Price: USD 2,500 for 12 months
Compare this to static print or web banner advertising.
Pricing includes a quarterly results report to help you measure your ROI


top


<emtpy>

MBA Spotlight
Cut through the crowds - target, attract & recruit your ideal MBA talent!

This program allows you to discover and reach out to applicants whose top MBA program preferences meet your recruiting goals. MBA Spotlight uses data from a sophisticated survey taken by MBA Tour event registrants to help them narrow down their top preferred MBA program characteristics. Results from last year clearly show that schools are more than twice as likely to meet Spotlight students who matched their program than other attendees (results vary by event and school). See example of survey.

MBA Spotlight Benefits

For Universities

For Applicants

  • Improves  your effectiveness at events
  • Helps you target applicants based on your recruiting goals
  • Allows you to customize marketing efforts
  • Enables you to highlight your strengths to those most interested
  • Provides opportunities to speak with applicant matches that you may not have otherwise seen
  • Gives applicants additional attention from business schools
  • Provides applicants with personalized pre & post event outreach from business schools
  • Helps applicants discover business schools not previously considered
  • Aids applicants in discovering their top priorities when choosing a business school

Price: USD 100. After purchase of the Spotlight program in 10 cities, any additional cities are free.

To learn more about MBA Spotlight please contact Patty Katsaros or Peter von Loesecke


top



Individual School Presentations

Admissions representatives regard the presentations as one of our most useful event formats. The presentations are an opportunity to showcase a school’s unique program aspects to a group of prospective students. Admissions representatives have 30-35 minutes in a private room to highlight the features of their program. Typically there are three to six other universities presenting in concurrent sessions.

Individual School Presentations are currently offered at all events except Round Table Workshop events and the 2011 Europe Tour (new format).

What the event attendees said...

Chicago event attendee, “I thought the individual school presentations were great. Not only did I gather an abundance of information about the schools, but I also got a taste of the culture from the admissions personnel and by observing the types and number of prospective students who attended each school's presentation.”

Atlanta event attendee, “It was a great opportunity for me to learn the specialty of each school from the individual school presentation. The back to back sessions enable me to easily make comparisons among schools.”

Price: USD 500

top


<emtpy>

Panel Presentations

Panel Presentations are 30-45 minute sessions that cover valuable business school admissions topics and answer a wide range of MBA applicant questions. Admissions representatives have the opportunity to participate on the panels and share their topic advice with a large group of prospective students. Any participating school can participate in a panel, spots are first come first serve.

Topics in the past include:
“How Admission Decisions are Made”
“Managing Your MBA Career Search”
"Financing your MBA"

What the event attendees said...

Chicago attendee, “Prior to attending the MBA Tour, I was slightly intimidated about going back to school to get my MBA full time, however, after sitting through the admission process panel presentation and meeting with schools reps face to face, I now feel excited and much more empowered.”

Hyderabad attendee, “…the panel discussions that talked about MBA admissions and career search in general, clarified a lot of the simpler questions that an MBA aspirant has in mind.”

top


<emtpy>

Open Fair

The Open Fair is strategically placed at the end of our MBA conferences. This allows applicants to first gather information from the Individual School Presentations and Panel Presentations in order to prepare for speaking one on one with admissions representatives. At the Open Fair admissions representatives and alumni have the opportunity to meet with a large number of applicants in a short period of time. Maximum of 4 people may represent a school at a table during the open fair.

What the event attendees said...

Mumbai attendee, “ [It] is a golden opportunity to interact with school representatives and alumni alike. It gives lot of insight about the admission process thus opening up the minds of students and allaying many misconceptions that students might have.”

Atlanta attendee, “I was able to speak one on one with admissions representatives to see if their program was a good fit for me. The fair also allowed me to compare multiple programs with each other at once to determine which programs warranted a school visit for more information.”

top


<emtpy>

Round Table Workshops

Round Table Workshops are highly personalized and interactive, they represent the most unique MBA Tour event format. These events accommodate a select and focused group of highly qualified students and a small number of universities to maximize interaction.

Applicants sit at a table of 5 to 10 people. You spend 10 to 15 minutes interacting with applicants, discussing the unique features of your program, taking questions, and then rotate to present at the next table. You therefore have the opportunity to speak to every applicant at the event. The Round Table Workshop concludes with a networking reception where you can speak one on one with the applicants.

What the event attendees said...

San Francisco attendee,“The roundtable discussions allowed me to hear from schools that I otherwise would not have. In a different setting I would only have talked to the reps from the schools I had short-listed. Because of the roundtable, I will be applying to a school that I had not considered.”

Frankfurt attendee, “Everyone was able to get the attention of school representatives. It helped me to discard one choice that I had made and to discover another one which I did not consider before.”

top


<emtpy>

Networking Receptions

In many cities we offer a reception for admissions representatives and their alumni at the conclusion of the MBA conference. This is an opportunity to network with colleagues and reconnect with alumni.


top


<emtpy>

Professional Activities

In certain cities The MBA Tour organizes MBA market briefings prior to events in select cities, additional candidate workshops with partner organizations and among otherMBA networking opportunities.

These events are free for Travel Package Members.
USD 125: Non Candidate Activities
USD 350: Candidate Activities


top


<emtpy>

Cultural Activities

In certain cities The MBA Tour organizes group dinners, visits to tourist attractions or day trips to enhance the cultural experience while traveling.

USD: TBD on activity


top

spacer